Your Worldin Data
GRANT PROTOTYPE · LIVE RESEARCH INFRASTRUCTURE
SDO-16 · 4 MINUTES · INSTANT CONTEXT

Where do you stand
in the social world?

A research-led experience that turns attitudes toward equality and group hierarchy into meaningful, transparent social comparisons.

Explore the research design ↓
101,334complete reference profiles
10comparison lenses
Your choiceconsent-led data contribution
01

A research measure,
made understandable.

Social Dominance Orientation (SDO) describes the degree to which a person prefers group-based hierarchy versus equality between social groups.

Your result is a snapshot of responses today—not a diagnosis, a moral verdict, or a fixed trait.

02

See yourself
in context.

See where your score sits within a real research dataset of 101,334 completed SDO questionnaires, then switch between demographic and regional reference groups.

101,334
complete participants
AgeGenderContinentRaceU.S. regionEducationPoliticsReligion

Outside-platform reference data. The historical dataset is used only as aggregate distributions and remains separate from YWID Core. New platform responses enter monthly open-science files only after a separate account-level opt-in.

03 · FOR REVIEWERS

Not another online quiz.
A testbed for better feedback.

The prototype investigates how personalised social comparison can make psychological assessment more engaging, intelligible, and useful—without disguising uncertainty or convenience-sample limitations.

01

Scientifically anchored

The established 16-item SDO measure is scored transparently across dominance and anti-egalitarianism facets.

02

Comparison with context

Percentiles draw on 101,334 complete profiles and expose the selected group size rather than presenting a number without provenance.

03

Participatory by design

Participants choose how results are communicated, creating evidence about which visual formats people actually understand and prefer.

1Measure16 responses
→
2Locatesocial context
→
3Visualisefour formats
→
4Learnrepeat over time

Prototype evidence base. Reference data were collected between 2014 and 2019 and form a large convenience sample, not a nationally representative norm. The interface keeps that limitation visible while demonstrating the proposed research infrastructure.

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Before you begin

Some statements express prejudicial or hierarchical views and may feel uncomfortable. They are shown because they are part of the research measure; Your World in Data does not endorse them. You may stop at any time. If you consent, the study records your item responses, displayed order, response timing, page duration and study-interface selections. It does not record unrelated browsing, messages or keystrokes.